November 19, 2015 · West Coast Media Solutions Inc. · 12 min read
Ask your host now what it keeps for email, how long, and whether it can restore one folder. Then back up the mailboxes that hold your business records somewhere you control, and test a restore.
The folder that is not there
A staff member tidies a mailbox and deletes a folder of client correspondence by mistake. Or someone leaves, and their mailbox is closed the same week to free up a licence.
Months later the mail is needed: a dispute over what was quoted, a question from the accountant, a client asking what was agreed two summers ago.
The host is asked to restore it. Quite often the answer is that its backups do not include email, or that they are kept for a day or two and the mail rolled out of them long ago.
Nobody had asked before, because nothing had gone wrong before.
How mail disappears
A folder deleted on a phone, gone from the server and every other device.
A deleted items folder that empties itself after a set time.
A departing person's mailbox, closed to save a licence or space.
A clean-up before a handover, by someone who meant well.
A filter rule that deletes what it was meant to file.
A plan change or host move that left an old mailbox behind.
The third does the most lasting damage. A closed mailbox takes every folder with it, and the person who knew what was in it has usually gone too.
What the host's backup is for
Hosts generally keep backups of their servers, but the aim is recovering from a failed disk or a damaged server, not undoing one person's mistake.
Some backups leave mail out altogether. Others include it but keep only the last few copies, so a deletion noticed next week has already been copied over.
Restores may be offered only for a whole account, which would wind back the website and every mailbox together. Some hosts charge for them, and some take days.
None of that is unreasonable. It just needs to be known before the morning someone wants a folder back.
Questions to ask the host
Ask in writing, and keep the reply with your hosting details.
Ask whether the backup includes email, how often it runs and how many copies are kept. Then ask whether one mailbox, or one folder, can be restored without touching anything else, and what that costs and how long it takes.
If your mail runs on Office 365 or Google Apps for Work rather than at the host, ask the same of whoever manages those accounts. Both keep deleted mail recoverable for a limited time only.
The first hour after a deletion
Look in the deleted items or trash folder first, in webmail as well as on the computer. Single messages often wait there for a while; whole folders are sometimes deleted outright.
Then think about devices that have been switched off. A laptop closed since before the deletion may still hold a copy: start it with the network disconnected and export the folder before it catches up.
And call the host the same day. Short-lived backups are replaced on a schedule, and each day of waiting can cost the copy that still holds the mail.
A worked example
A cooperative preschool runs morning and afternoon classes in a church hall, with a teacher, an assistant and parents who take turns helping in the classroom and serving on the board.
Board jobs change hands every June. The registrar, the treasurer and the president each have an address at the school's domain, passed to the next volunteer along with the password.
This summer the outgoing registrar tidied the mailbox before handing it on, and deleted the folders from past years, including the waitlist and every family's emails about places and fees.
In October a family questioned the date they had joined the waitlist, and the new registrar found nothing. The host restored only whole accounts, from copies kept for a few days, and those were long gone.
The board now treats the school's email as records. It moved to a plan whose mail backup keeps copies for months and restores single folders.
Each June, every role mailbox is exported to storage the school owns before the password changes hands, and nothing in a role mailbox is deleted without the board agreeing.
Closing a mailbox properly
When someone leaves, their mailbox is part of the business's records, not part of their desk. Export it to a file before anything is closed, and store the file with the other records.
On Office 365, a departing person's mailbox can be converted to a shared mailbox, which keeps the mail readable and, within size limits, needs no licence of its own. Check what your plan allows before deleting the account.
Forward the old address to whoever took over the work. Ask your accountant how long records should be kept, since some of them exist only as email.
A backup you control
Decide which mailboxes hold the business's records: usually the owner's, the accounts address, the main enquiries address and anyone who deals with clients in writing.
For those, arrange a copy that does not depend on the host's server backup. The host may sell a mail backup that keeps copies for longer.
Some Office 365 and Google Apps for Work plans include an archive that survives deletion. Or a scheduled export can go to storage the business owns.
Whichever it is, restore one old folder to a spare mailbox and check that the messages open. Until a restore has worked once, nobody knows whether the backup does.
The counter-case
A business whose records live in its accounting software, and whose email is mostly scheduling, has less at stake in its mailboxes. A one-person business may need little more than a regular export kept with its files.
And a host with good mail backups still deserves the questions, because the answers change when plans change.
For most businesses, though, client correspondence is part of the record. Find out what the host keeps, and back up the mailboxes that matter in a way you control.
This week
Ask the host whether its backups include email.
Find out how long each copy is kept.
Ask whether one folder can be restored alone.
List the mailboxes that hold business records.
Arrange a separate backup for those mailboxes.
Export a leaver's mailbox before closing it.
Test one restore to a spare mailbox.
Step five is the one that changes the outcome. The rest tells you where you stand; a copy you control is what brings a deleted folder back after the host's copies have rolled over.
Not necessarily. Some hosting backups leave mail out, and others keep only a few days of copies. Ask in writing what is included and for how long.
Can a single deleted folder be restored?
Sometimes. Some hosts restore only whole accounts, which winds back the website and every mailbox together. Ask whether one folder can be restored, at what cost, and how quickly.
What should I do right after a deletion?
Check the deleted items folder, start any laptop that has been switched off with its network disconnected and export the folder, then call the host the same day.
What happens when an employee leaves?
Export their mailbox to a file kept with the business records before closing anything, forward the address to whoever took over, and ask your accountant how long to keep it.
Which mailboxes need their own backup?
Those that hold business records: usually the owner's, the accounts address, the main enquiries address and anyone dealing with clients in writing.
How do I know the backup works?
Restore one old folder to a spare mailbox and check that the messages open. Until a restore has worked once, nobody knows whether the backup does.
West Coast Media Solutions Inc. provides web design, web development, hosting, digital marketing, and business consulting to organisations across Canada, drawing on more than twenty-five years in the field.
Never asked what your host keeps?
Give us the name of your host. We will find out what it keeps for mail and arrange copies of the mailboxes that matter.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Terms of Use
1. Acceptance of Terms
By accessing and using the website operated by West Coast Media Solutions Inc. ("Company," "we," "us," or "our"), located at westcoastmediasolutions.com (the "Website"), you acknowledge that you have read, understood, and agree to be bound by these Terms of Use. If you do not agree to these Terms, you must discontinue use of this Website immediately. We reserve the right to modify these Terms at any time, and such modifications shall be effective immediately upon posting.
2. Description of Services
West Coast Media Solutions Inc. provides digital marketing and web design services including, but not limited to, search engine optimization, search engine marketing, social media marketing, rich media advertising, programmatic media buying, digital consulting, and custom website design and development. The information presented on this Website is intended for general informational purposes and does not constitute a binding offer, contract, or guarantee of results.
3. Eligibility
You must be at least 18 years of age, or the age of majority in your jurisdiction (whichever is greater), to use this Website or engage our services. By using this Website, you represent and warrant that you meet this eligibility requirement and that you have the legal capacity to enter into a binding agreement.
4. Intellectual Property Rights
All content, materials, features, and functionality on this Website, including but not limited to text, graphics, logos, icons, images, audio clips, video clips, data compilations, software, and the design, selection, and arrangement thereof, are the exclusive property of West Coast Media Solutions Inc. or its content suppliers and are protected by Canadian and international copyright, trademark, patent, trade secret, and other intellectual property laws.
5. User Conduct
When using this Website, you agree not to use the Website for any unlawful purpose; attempt to gain unauthorized access to any portion of the Website or any systems connected to it; interfere with or disrupt the operation of the Website; use automated means to access or copy content without our express written consent; collect personal information of other users; impersonate any person or entity; or engage in any activity that could damage or impair the Website.
6. Submissions and Contact Forms
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7. Third-Party Links
This Website may contain links to third-party websites that are not owned or controlled by West Coast Media Solutions Inc. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites. Your use of third-party websites is at your own risk, and we encourage you to read the terms and privacy policies of any websites you visit.
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THIS WEBSITE AND ALL CONTENT, MATERIALS, INFORMATION, AND SERVICES PROVIDED ON OR THROUGH THIS WEBSITE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
9. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WEST COAST MEDIA SOLUTIONS INC., ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, PARTNERS, SUPPLIERS, OR AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO YOUR USE OF THE WEBSITE, WHETHER BASED ON WARRANTY, CONTRACT, TORT, OR ANY OTHER LEGAL THEORY.
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We reserve the right to update or modify these Terms of Use at any time. Changes will be posted on this page with an updated effective date. Your continued use of the Website following the posting of revised Terms constitutes your acceptance of such changes.
Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Legal Terms
1. Company Information
This website is owned and operated by West Coast Media Solutions Inc., a corporation incorporated federally under the Canada Business Corporations Act (corporation number 641461-3) and extraprovincially registered in British Columbia (registration number A0143178). Our registered office is located at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
2. Responsible for Content
The content of this website is provided by West Coast Media Solutions Inc. The person responsible for the content within the meaning of applicable legislation is the managing director of West Coast Media Solutions Inc., contactable at the registered office address listed above. All editorial content, service descriptions, and portfolio materials are reviewed and approved prior to publication.
3. Content Accuracy and Disclaimer
The contents of this website have been prepared with the utmost care. However, West Coast Media Solutions Inc. cannot guarantee the accuracy, completeness, or timeliness of the content provided. All information is subject to change without notice. We are not obligated to monitor transmitted or stored third-party information, nor to investigate circumstances that indicate unlawful activity. If we become aware of any such infringements, we will remove the content immediately.
4. External Links Disclaimer
Our website contains links to external websites of third parties over whose content we have no influence. We cannot assume any liability for third-party content. The respective provider or operator of the linked pages is always responsible for the content of those pages. Linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. Permanent monitoring of linked pages is not reasonable without concrete evidence of a violation.
5. Copyright and Intellectual Property
The content and works created by the operators of this website are subject to Canadian copyright law. Reproduction, editing, distribution, and any kind of exploitation outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use. Third-party content is identified as such. Should you become aware of a copyright infringement, please notify us accordingly.
6. Trademark Notice
All trademarks, service marks, trade names, logos, and product names appearing on this website are the property of their respective owners. West Coast Media Solutions Inc. and the WCMS logo are trademarks of West Coast Media Solutions Inc. Reference to any products, services, or information by trade name, trademark, or otherwise does not constitute or imply endorsement, sponsorship, or recommendation by the company.
7. Professional Liability
Our liability for services rendered is governed by the terms of the individual service agreement executed between the Company and the client. Insurance requirements, where applicable to a particular engagement, are addressed in that agreement.
8. Dispute Resolution
West Coast Media Solutions Inc. endeavours to resolve any disputes arising from or in connection with our services amicably and directly with our clients. If a dispute cannot be resolved informally, it shall be governed by the laws of the Province of British Columbia and the federal laws of Canada applicable therein. The courts of British Columbia shall have exclusive jurisdiction over any dispute arising from or related to this website or the services provided.
9. Regulatory Compliance
West Coast Media Solutions Inc. operates in compliance with all applicable federal, provincial, and municipal laws and regulations, including but not limited to Canada's Anti-Spam Legislation (CASL), the Personal Information Protection and Electronic Documents Act (PIPEDA), the British Columbia Personal Information Protection Act (PIPA), the Competition Act, and all applicable advertising standards as set forth by Ad Standards Canada.
10. Limitation of Liability
To the fullest extent permitted by applicable law, West Coast Media Solutions Inc. and its officers, directors, employees, agents, and affiliates shall not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages arising from or related to your use of the website, including but not limited to loss of data, loss of income, or loss of business opportunity, even if we have been advised of the possibility of such damages.
11. Severability
If any provision of these Legal Terms is held to be unenforceable or invalid by a court of competent jurisdiction, such provision shall be modified to accomplish the objectives of the original provision to the fullest extent permitted by law, and the remaining provisions shall continue in full force and effect.
12. Contact
If you have any questions regarding these Legal Terms, please contact West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
Last updated: April 2026
Accessibility Statement
1. Our Commitment
West Coast Media Solutions Inc. is committed to ensuring digital accessibility for people of all abilities. We continually work to improve the user experience for everyone who visits our website and strive to conform to applicable accessibility standards and guidelines. We believe the internet should be available and accessible to anyone, and we are committed to providing a website that is accessible to the widest possible audience.
2. Standards and Guidelines
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level, published by the World Wide Web Consortium (W3C). These guidelines provide a framework for making web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Conformance with these guidelines also helps make web content more usable for all users.
3. Measures Taken
To ensure accessibility, we have implemented the following measures across our website: semantic HTML5 markup for proper document structure and screen reader compatibility; descriptive alt text for all meaningful images; sufficient color contrast ratios between text and background elements; keyboard-navigable interface elements including menus, links, buttons, and form fields; clear and consistent navigation structure throughout all pages; responsive design that adapts to different screen sizes, devices, and zoom levels; and descriptive link text that provides context about link destinations.
4. Assistive Technology Compatibility
Our website is designed to be compatible with commonly used assistive technologies, including screen readers such as JAWS, NVDA and VoiceOver, screen magnification software, speech recognition software, and alternative input devices. We build to accessibility standards and use automated testing tools during development. Where a specific assistive technology presents a barrier, we welcome reports so we can address it.
5. Multimedia Content
We strive to ensure that multimedia content on our website is accessible. Where video or audio content is provided, we aim to include captions, transcripts, or audio descriptions as appropriate. Images used for decorative purposes are marked accordingly so they do not interfere with screen reader navigation.
6. Document Accessibility
We are working to ensure that downloadable documents and files published on our website are accessible. Where possible, we provide content in accessible HTML format in addition to or instead of PDF format. For PDF documents, we strive to ensure they are properly tagged and structured for assistive technology access.
7. Third-Party Content
Our website may include content or functionality provided by third-party services, including embedded videos, social media feeds, analytics tools, and web fonts. While we make every effort to select accessible third-party solutions, we cannot guarantee that all third-party content meets accessibility standards. We welcome feedback on any third-party content that may present accessibility barriers.
8. Ongoing Efforts
Accessibility is an ongoing effort. We regularly review our website for accessibility issues, train our content team on accessibility best practices, incorporate accessibility testing into our development workflow, conduct periodic audits using both automated tools and manual testing, and monitor feedback from users to identify areas for improvement. We are committed to addressing any issues promptly and transparently.
9. Known Limitations
Despite our best efforts, some content on our website may not yet be fully accessible. We are aware that older content, certain complex interactive elements, and some third-party integrations may present challenges. We are actively working to address these limitations and improve accessibility across all areas of our website. If you encounter a specific barrier, please let us know so we can prioritize a solution.
10. Feedback and Contact
We welcome your feedback on the accessibility of our website. If you encounter accessibility barriers, have suggestions for improvement, or need assistance accessing any content or functionality, please contact us. You can reach West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada, or by telephone at (800) 959-4590. We aim to respond to accessibility feedback within 5 business days and to resolve reported issues as quickly as possible.
Last updated: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada